Sunday, November 13, 2011

Newport Harbor and Claude G. Putnam

I recently noticed a handful of very similar but slightly different postcards in Tom Pulley's amazing Orange County postcard collection. Each image was an elaborate map of the Newport Harbor area. (The one shown above is from about 1931, and the one immediately below is probably from 1939. Click any image to enlarge it.) The maps are detailed enough that even the landmark Arches gas station is shown. Another detail I noticed was the name "Putnam," signed in the corner of one card. 
Claude George Putnam was an illustrator who lived in Glendale and worked in Los Angeles. Born in Michigan in 1884, he attended the Académie de la Grande Chaumière in Paris. He did advertisements, book plates, model-making, engraving, printing, and cartography. He was locally well-known and was the founder and first president of the Advertising Art Association of Southern California.

He was also a longtime member and officer of the Newport Harbor Yacht Club, which is how he came to create a promotional map for the Newport Harbor Chamber of Commerce. The postcards are just photographs of one portion of the 18" x 16" map/poster, which also included detailed text and a smaller map on the back. These posters were updated every so often. An image of the 1944 version of the poster is shown below. Notice how many more streets are shown.
Putnam did a similarly detailed map for the developers of Beverly Hills in 1912 and later created various maps of California history and the Old West.

The 1944 Newport Harbor map, appropriated by local Howard Doss for his own postcards (shown below,) also includes a plug for the Orange County Harbor District. Newport Bay was developed into a more functional harbor in the 1930s, and was officially dedicated in 1936.
The Sport Fishing Association of Newport Harbor also produced a line-art version of the 1944 map, which mainly differed in the number of giant fish and fishing boats shown in the water. 

The color map below is from about 1950, and shows the spot where Hoag Memorial Hospital will soon be built. Notice that not only our current airport, but also the short-lived Costa Mesa airport is depicted. Also notice the 23-foot "sea serpent," seen in 1904 (which turned out to be an oarfish, by the way).
But Putnam's most famous map was probably the colorful map he did in 1946 (shown below) as part of the "Roads to Romance" campaign to promote travel in Southern California.
In 1925 and 1926, Putnam illustrated Western humorist Dick Wick Hall's mimeographed newspaper, The Salome Sun, in Salome, Arizona. He and Hall also patented an incense burner shaped like a frog with a canteen on its back, in honor of Hall's best known poem, "That Salome Frog."

Putnam died at Hoag Hospital in 1955, but we're still enjoying his work today.


outsidetheberm said...

Have always loved the 'Roads To Romance' map, Chris. In fact, we've got a rather large version of this mounted on sign board at the ranch.

Thanks for the history, Chris!

Joan Harvey Rambo said...

Have you seen the Penny Postcards on the A USGenWeb Archives Web Site. Not a lot of cards, but some interesting ones. Love the one of Lathrop Junior High (Santa Ana), before they tore it down and rebuilt it. And, the old Carnegie Library in Santa Ana. Fond memories of both.

J. Cash said...

I just found a 1939 Newport Harbor 18x16. Can someone tell me what its worth?

Oliver James said...

We don’t believe in gimmicks when you approach us for Tesco case study help. When you come to us with your academic issues, you have to pay a nominal amount without the fear of paying hidden charges. We have segregated the price according to the word count, deadline, and subject.

hookstefan said...

Assignment help is one where you can get full writing services for the students. Our experts even write for PhD students also. In which different types of writing are present: exposition composing, Dissertation Writing Help, Research Paper Assistance, Analysis, Literature Review, articles, and so forth.
Assignment Help
Dissertation Writing Services UK

William Shell said...

Hey, Your blog is very informative. It is nice to read such high-quality content. Attractive information on your blog, thank you for taking the time and share with us. Myassignmenthelp delivers high-quality content related to employee motivation assignment writer.

Assignment help Australia said...

Students who are looking for Assignment Help online service can get an experienced academic writer for your study assistance. This will reduce your stress for sure and they will keep themselves far from sleepless nights.

My Assignment Help Australia

Ethan Lee said...

Amaze your professors this term with an A+ grade by availing our science homework help. We have top experts who can draft your homework prudently. We also have domain-specific qualified writers on board who can ease your burden instantly. Trust us and you will never have to look for an answer to why it takes so long for you to do your Science Homework. If you get our perfect science answers for homework, achieving academic success will no more be a hassle.
We have served thousands of clients who needed assistance for writing cover letters for different purposes. You may have the need for writing cover letters for job application or you might be applying for a specific course at a reputed institute. Whatever the purpose of writing a cover letter is, you will get the necessary help from us.
Also, you can use an paraphrasing tool to rewrite your resume and cover letter for a better job opportunity.

Amara James said...

To all the TNPSC aspirants. Here is an important news for all of you.
The TNPSC hall ticket has now been released on the website.
Download TNPSC Hall Ticket for Group 4 Exam by visiting the official website and putting in your roll number.
Thanks and best of luck.


Norton Error 3035 is caused by the corruption in Windows registry from a recent Norton internet security-related software change. The viruses that come into your device can come from surfing the unprotected websites and they can corrupt the system files. Connect with us to fix this issue.

myassignmenthelpau said...

I suggest everyone to choose Assignment Help Australia for getting the best guidance in their academia. The proficient experts assist as per the requirements and learning styles desired by the university.

Henry clay said...

I am a freelancer and have been helping a lot of students in providing assistance to students who frequently gets worried about their assessment tasks and went online to search for assignment australia terms.
We at My Assignment Services have potentially recognized the need way back and started what we are an enlarged version of then. With many assignment helper companies in the market, no one has quite able to match the standard that we follow. We give utmost priority to students by strictly adhering to the assignment requirements as well as marking rubrics to score high grades. Our write my assignment writers are well-proficient in not only comprehending your assessment tasks but also to give an expert finish to it.
Provided a well-written assignment suitable to your needs, your search for programming assignment help will now end with My Assignment Services. You just have to visit our website for more information.

Suhana Williams said...

Our online assignment help providers are an absolute genius when it comes to preparing papers with thoroughly researched content and the addition of accurate references and citations, wherever required. If you are in need of assignment helpers offering services par excellence, then get in touch with do my assignment providers today, and secure for yourself top-notch academic grades this semester. If you buy assignment online, then you will be able to meet the deadline without any extra burden. Apart from this, there are also other reasons for which such a beneficial help can be availed.

garmin map update said...

Garmin Map Update are obtainable for free, and if you need to download free updates of Garmin GPS satellite maps, our experts will tell you all about free, reliable and accurate Garmin map update.
Garmin GPS Updates
Garmin Map Updates
Garmin GPS Update

Ethan Lee said...

Are you looking for assignment help in Sydney? Contact me, I will help you. is the home of Australia's best academic writers. Whether you need Assignment help Perth, Assignment Help Brisbane or Assignment Help Adelaide, we can help you.
We will also help you for
Assignment Help Perth,
Assignment Help Brisbane,
Assignment Help Melbourne

Adam Thomas said...

Sometimes you do not know how to write your homework, you have no idea about the subject and your grammar and punctuation are not good., this will then be available to help write homework in a very easy way. Hire, USA’s homework assistants to get help with your homework.
Assignment Help
Programming Assignment Help

Ethan Lee said...

Pay for essay writing at MyAssignmenthelp and you will have enough time to take care of your personal tasks. Prepare for your online exams or take care of your family without any stress. Got a party to attend? Need a vacation to de-stress yourself? Well, congratulations, since you have found someone who will handle your essay writing tasks.
Do you often look for college essay help online due to a massive time constraint? Do you often wish for a Genie who could complete all your essay papers in a snap? Well, Genies may not be real, but we have got the next best thing for you – professional college essay writers.

rickypauls said...

After reading the above post, I found Assignment Help services effective and valuable. For any kind of information regarding academic writing, place your order at greatassignmenthelp and get your work at affordable price.
Assignment Help Online
Online Assignment Help
Assignment Help Online Services
Assignment Helper
Assignment Assistance
Assignment Help Experts
Online Assignment Help Services

rickypalm said...

Very Nice Blog! This blog is totally informative about Assignment Help services. This blog gives the best ideas for college student about assignment writing services. Thanks for sharing this blog!
Assignment Help Online
Online Assignment Help
Assignment Help Online Service
Assignment Helper

Mobile app development company in Mumbai said...

Mobile app development company in mumbai

Canon Support said...

Get Methods to Connect Canon Printer To Wi-Fi From Experts
For getting printed documents and pictures effortlessly, Canon Printer Offline would be the top-most choice as it offers hands-free printing services to the customers. It has many ultimate features, including its all; you can also print or scan wirelessly with this printing machine. But before do print job wirelessly, you have to Canon printer and also make sure that the required software drivers and applications are installed on the computer system as only then you will be applicable to Canon Wireless Printer Setup. In case, finding any difficulties in order to performing this task, then make a cold conversation to our all day all night presented tech-specialists. Toll-free number is there to unite with us, so call us as soon as possible.
canon setup
Canon error code 5b00
Canon B200 Error
Canon Wireless Printer Setup
Connect Canon Printer To Wi-Fi
Canon printer offline
canon pixma mx490
canon ts3122

Unknown said...

thanks for sharing such a useful and important information with us.