The photo above, which ran in a July 15, 1955 insert to the Register, shows C.V. Wood (left) vice-president and general manager of Disneyland, along with Herndon J. Norris, president of Hollywood-Maxwell.
Here are a few excerpts from the article that accompanied the image:
“[The] exhibit features the Wonderful Wizard of Bras on a revolving stage, on one side of which is a complete re-creation of the fashions and intimate wear of the 1890s, and on the other side a showing of the fashions of today… On stage, acting as master of ceremonies, via a tape recorder, is the Wonderful Wizard,…
“The exhibit will portray a typical 19th Century shoppe. The Wonderful Wizard and modern day clothing will occupy one-half. The remaining part will be devoted to a Victorian ‘front-room’ complete with period fireplace, drapes, large mirror, sofa, and old fashioned showcase. A most unusual… part of the display will be an authentic Singer Sewing Machine circa 1860. In addition, 3-D illusion boxes will be featured depicting both outer and intimate apparel of the by-gone era.”
The image below shows the Wizard as he appeared in a Hollywood-Maxwell ad in the same newspaper supplement – but not as he appeared in the Main Street display. Copies of the Wizard’s audio-taped spiel were once sold via the “Disneyland Forever” CD kiosks in the park, and copies continue to float around the Internet.